Beauty Industry Statistics in Canada to Make Your 2024 Glowy

The beauty industry statistics below will hopefully give you a clearer understanding of the current trends in this glitzy market sector. Moreover, they’ll reveal the direction the Canadian beauty industry is heading.

Business is booming, but precisely what do the numbers show?

Keep reading to find out!

Top 10 Beauty Industry Statistics for 2022

  • The worldwide cosmetics market will likely reach $582.4 billion by 2027.
  • The Canadian personal care and beauty industry amounts to $10.99 billion in revenue in 2022.
  • In 2021, the revenue per person for personal care totalled $252.55.
  • The revenue of the fragrance segment per individual was $29.22 in 2021.
  • The Canadian skincare industry produced total sales of $1.7 billion in 2019.
  • The Canadian hair and nail salon market is worth over $4 billion.
  • The current revenue of the Canadian fragrance market is $1.09 billion.
  • The cosmetics market in Canada is expected to grow at a CAGR of 6.45% from 2022 to 2027.
  • The value of natural cosmetics in Canada will likely hit $246.25 million by 2026.
  • Canadian eye cosmetics sold around $500 million in 2020.

General Beauty Industry Trends

Let’s begin with the basics. The following section features some critical stats and facts on the latest trends in the global beauty industry.

1. The global cosmetics market will likely reach $582.4 billion by 2027.

(Allied Market Research)

According to global cosmetic industry trends, the market was worth $480 billion in 2019. Furthermore, based on the data, the global market will likely grow at a 5.3% CAGR from 2021 to 2027.

2. The global perfume and fragrance market is expected to reach $47.6 billion in 2027.

(Globe Newswire)

By 2027, the global market for perfumes and fragrances is expected to reach $47.6 billion with a CAGR of 6.1% during 2022-2027.

These fragrance industry statistics split the production into three categories: perfume, deodorants, and other.

3. According to data from the #PullUpOrShutUp challenge, 100% of Kylie Cosmetics employees identify as female.


The #PullUpOrShutUp challenge promotes more diverse hiring practices by having companies share how many of their workers are Black and then documenting the responses.

Based on diversity in the beauty industry statistics, 53% of the Kylie Cosmetics employees are white, while 47% are BIPOC – Black, Indigenous, and people of colour.

4. US consumers spent $2.51 billion treating Black hair in 2018, according to industry statistics.


This figure indicates that Black people’s hair expenses decreased by 2.3% between 2016 and 2018. We can conclude from this finding that consumers are falling in love with their natural hair more and more.

Just like in the US, finding hair products and stylists for Black hair in Canada can be challenging, especially in smaller towns.

Beauty Industry Statistics for Canada

After this overview of what’s happening globally, in the section below, you’ll learn about the most up-to-date facts and figures pertaining to the beauty industry in Canada.

5. The Canadian personal care and beauty industry amounts to $10.99 billion in revenue in 2022.


Based on these personal care industry trends, the Canadian market is forecasted to expand at a CAGR of 4.55% from 2022 to 2026. Moreover, the industry’s main segment is personal care, which has a market value of $5.29 billion in 2022.

6. In 2021, the average revenue for beauty and personal care per capita was $252.55.


Moreover, due to the pandemic, many Canadians shopped online for their beauty products. In fact, 26.7% of Canada’s total personal care and beauty market revenue came from online sales in 2021.

7. Perfume usage statistics reveal that the current revenue of the Canadian fragrance market is $1.09 billion.


Not only that but the Canadian fragrances market is forecast to expand at a CAGR of 2.64% from 2022 to 2026. Globally speaking, most revenue is generated in the US, US$7.5 billion in 2022, to be exact.

8. The Canadian fragrance segment earns $29.22 annually from each consumer.

(IBIS World, Statista)

The Canadian cosmetics, beauty, and fragrance industry was valued at $2 billion, with 4,165 businesses, according to beauty industry trends from 2020. Furthermore, based on consumer spending stats from 2021, non-luxury goods accounted for 65% of sales.

9. The prestige beauty industry in Canada produced $2.2 billion in revenue during 2020, which was a 17% decrease from the previous year.


Due to shopping limitations and lockdowns brought on by the pandemic in 2020, there was a significant decrease in spending on Canadian beauty products and treatments.

For instance, beauty industry statistics from 2020 showed that the fragrance sector experienced a 7% decline from the previous year, whereas skincare was down by 9%, and makeup by a whopping 33%.

10. The Canadian skincare industry produced total sales of $1.7 billion in 2019.

(Market Research)

In addition, skincare industry statistics pertaining to Canada indicated that the industry grew at a CAGR of 3.8% during the 2015-2019 period. The skincare market includes retail sales of depilatories, makeup removers, as well as body, facial, and hand care products.

Canadian Nail and Hair Care Industry Statistics

Whether it be luscious locks or a sleek hairdo, it is all about healthy-looking hair in Canada. Check out these statistics on what the Canadian hair care industry looks like.

11. The Canadian hair and nail salon market is worth over $4 billion.

(IBIS World)

According to recent hair industry statistics, there are currently over 59,000 employees and 35,186 businesses in the hair and nail industry. Some of Canada’s biggest companies in this sector are Regis Corporation, Great Clips Inc., and Beaners Fun Cuts for Kids.

12. According to hair colour industry statistics, there are three black-haired people for every redhead.

(National Post)

Plus, some recent beauty industry statistics revealed there are more red-headed people in British Columbia than in Quebec. However, more people with black hair resided in Quebec than in British Columbia. Two-thirds of those who identified as black-haired were men.

Canadian Cosmetic Industry Stats

Mirror, mirror on the wall, will the stats on the cosmetic industry in Canada rise or fall? Keep scrolling to find out the intriguing details.

13. The lip makeup industry was worth around $445 million in 2020.

(Research and Markets)

Lip makeup is an umbrella term for lip liner, lipstick, lip gloss, and other lip products. According to cosmetic industry statistics from 2020, the revenue created in the lip makeup market is expected to grow at a CAGR of 5.8% and reach a value of around $580 million in 2025.

14. The market for cosmetic products in Canada is expected to grow at a CAGR of 6.45% from 2022 to 2027.

(Mordor Intelligence)

Based on a report published by Mordor Intelligence on the state of the Canadian cosmetic products market, the industry is forecasted to grow at a CAGR of 6.45% from 2022 to 2027. These products include face, eye, lip, and nail cosmetics.

The breakout of the COVID-19 pandemic had a significant impact on the industry in 2020. Many beauty retailers had to close their doors, and consumers were hesitant to purchase non-essential items. At the same time, consumers became more sensitive to health and hygiene and, as a result, began turning to natural and organic products.

15. Cosmetic industry statistics indicate that people are turning towards natural ingredients in 2022.

(Statista, Good Earth Gifting)

Many women are purging their cabinets of chemical-based products and opting for natural ones, including cosmetic brands free of fragrances, parabens, and sulphates. And this isn’t only a trend among women; men also prefer natural ingredients.

As a result, natural cosmetics recorded a revenue of $187.25 million in 2021 and the niche is likely to reach $246.25 million by 2026.

The most popular Canadian clean beauty brands are Evio Beauty, Nudestix, Graydon Skincare, Pure Anada, Adewunmi, Birch Babe, and Elate Cosmetics.

16. The Canadian eye cosmetics market performed best in 2018.

(Market Research)

In 2018, eye makeup performed 3.29% better than in 2017, thus making it the best year for eye cosmetics. Furthermore, the data showed that although sales reached $500 million in 2020, this marked an 11.17% decrease from 2019.

Makeup industry statistics indicate that mascara was the bestselling product among eye makeup, as opposed to eyeliner, which had the lowest sales.

17. The Canadian cosmetics market generated around $1.68 billion in 2021.

(Market Intelligence)

Based on data collected by Market Intelligence, the cosmetics industry in Canada generated $1.68 billion in 2021. The same report indicated that revenue is expected to grow by 1.45% on an annual basis, reaching $2.4 billion by 2024. This growth is mostly attributed to the increasing demand for organic and natural cosmetics, which account for around 40% of the Canadian skincare market.


Based on these facts and figures, it’s evident that Canada is indeed part of the booming beauty industry trends. Although there were some roadblocks in the way during the peak of the pandemic, the outlook is positive. If you found these beauty industry statistics for Canada helpful, please feel free to share them.

Further Reading:

Bondi Sands Review: Perfect Tan Every Time

Verb Shampoo Review: Ghost, Hydrating, and Volume

eSalon Review: Should You Order This Custom Hair Dye Online?

Flamingo Razor Review: Is It the Best Shaving Tool for Women?


What cosmetic products are most profitable?

We all want to stay youthful and look radiant. So, it’s only natural that the most profitable cosmetic products are skincare items. In fact, the Canadian skincare industry generated total sales of $1.7 billion in 2019.

How much is the personal care industry worth?

According to stats from 2022, Canada’s personal care and beauty industry is projected to generate $10.99 billion in revenue by the end of the year. Personal care is the industry’s central sector and has a market value of $5.29 billion.

How much money does the perfume industry make?

Globally, the fragrance and perfume market is forecast to reach US$54.6 billion by 2027. In Canada, the fragrance segment in 2022 adds up to $1.09 billion in revenue.

What beauty industry makes the most money?

According to the most recently published beauty industry statistics, the facial cosmetics industry generated the most revenue in Canada ($479 million). The second most profitable beauty industry in Canada was lip cosmetics, which generated around $409 million.


Hermina Drah

Hermina believes that every day is a chance to learn something new about the obscure world around us. The driving force behind her writing is her passion for sharing knowledge with others all around the world. After attaining her master’s degree in English language and literature, she has decided to join the team of creative writers dedicated to delivering the hottest content on the web. So what are Hermina’s favorite topics to cover? Animals, good books, health, fitness, self-care—you name it.

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