Il Makiage Review: Is Woke Up Like This Foundation Worth It?

Coverage: 9
Shade Range: 9
Options for Different Skin Types: 9
Value for Money: 8

Overall Score: 8.75

Price: $59

  • Accurate match quiz
  • 50 shades
  • Options for different skin types
  • Five coverage choices
  • Two-week free trial

  • Unpleasant scent
  • Difficult to cancel after ordering

You may have seen the ad for Il Makiage while scrolling through Instagram or Facebook that piqued your interest. Maybe you even came across some of the reviews enthusiastically praising the products, especially the foundation.

So, is there more to this makeup brand than its appealing social media ads that made it go viral? That’s what our Il Makiage review of the beauty brand’s popular Woke Up Like This foundation aims to answer. Read on to find out whether the product lives up to the hype.

About Il Makiage

The beauty industry is booming, as evidenced by statistics that the worldwide cosmetics market is on its way to reaching $582.4 billion by 2027. Therefore, it’s no surprise that newly relaunched brands like Il Makiage have been making waves.

Il Makiage is a New York-based beauty company founded way back in 1972. Recently, it managed to generate plenty of buzz due to its captivating social media ads. The product that gained the most popularity is the Il Makiage Woke Up Like This foundation.

Pricing and Special Offers

The price of the Woke Up Like This foundation is $59. It’s shipped via Canada Post or FedEx CrossBorder, and the shipping cost for Canada is about $12.

A free trial that lasts two weeks allows you to return the product within that period and only pay for shipping. It’s a great option, given that ordering cosmetics without trying them out first can be quite a gamble.

Furthermore, Il Makiage offers some benefits to those who subscribe. These customers get 10% off their first order. After that, the discount is 20%, and shipping is free. At the time of writing, there is a limited offer for subscribers, who receive a free foundation brush which usually retails for $45.

The Matching Process: Get the Right Shade From the Comfort of Your Home

Some beauty companies, Il Makiage included, have been making the best of the online shopping trend. Specifically, they allow customers to get a precise match for their foundation on the website rather than having to visit a local makeup store.

The special Il Makiage PowerMatch algorithm helps you choose the foundation that is suitable for your skin tone. If you want to buy the foundation on the website, you’ll be asked to complete the detailed Il Makiage foundation match quiz to ensure you get the best match possible.

First, you’re asked about your skin type. There are four options:

  • Dry
  • Oily
  • Combined
  • Balanced

The next question is about the kind of coverage you wish to get from your foundation. Il Makiage doesn’t disappoint in this department, as you get five options, from lightweight to full coverage. On top of that, you also get to choose the finish, which includes matte, natural, and luminous.

Then comes the step where you select the right shade. The Il Makiage foundation shade range is quite impressive, boasting no less than 50 shades. While a huge perk, picking the exact one that blends into your complexion seamlessly might turn out to be a daunting task.

No need to worry! Il Makiage has made this step more detailed than the previous ones to ensure a faithful match. You’ll be faced with an array of pictures of different skin tones. When you click on one, you’ll be asked to choose from another set of photos to determine your shade more closely.

This process is repeated four times. Finally, the quiz helps you determine your undertone, and after some additional questions, such as those about the foundation you typically use, you’re all set.

Customer Reviews: Do Customers Approve of This Product?

Even though ads can be deceiving, Il Makiage reviews really do speak to the quality of its products. Over 60,000 customers gave the company an outstanding 4.6 out of 5 on Trustpilot, praising the user-friendly website and exceptional customer support.

When it comes to the products themselves, Il Makiage foundation reviews aren’t too shabby either. The customers are impressed with the level of coverage the Woke Up Like This foundation provides and how blendable it is.

They are also satisfied with the foundation’s lightweight texture. On top of that, the formula contains hyaluronic acid, which helps keep skin hydrated throughout the day.

There aren’t many negative comments about this product. However, some customers reported that the scent is pungent and unpleasant, which may deter some potential users.

Furthermore, cancelling an Il Makiage order isn’t exactly a breeze. The company explains that the process of preparing the order for shipment is extremely quick, making it impossible to cancel the order in many cases. Some customers found this frustrating.

How Does the Il Makiage Foundation Compare to Other Brands?

In this section, we’ll check out how the Il Makiage foundation measures up to two other foundations from popular brands. We’ll see how they compare in terms of price, quality, shade range, and the online matching technique. This will hopefully give you a clear idea of whether Il Makiage is right for you.

Il Makiage vs. Estee Lauder

Il Makiage and Estee Lauder carry virtually the same price tag, so we thought it would be interesting to compare these two similar products.

Estee Lauder is slightly ahead of the Il Makiage foundation in terms of the shade range, as it offers 56 shades compared to the latter’s 50. However, Estee Lauder doesn’t provide the online match option, so you’ll have to either go to a store to select the best fit, or if you’re feeling confident that you know your shade, you can place your order without trying it out.

What is more, with Estee Lauder, you don’t get to choose the type of coverage or the finish, as they are all medium to full coverage with a matte finish. However, in terms of the quality, Estee Lauder customers are rather pleased, citing the fact that it stays on after a long day as one of the major benefits.

Il Makiage vs. Fenty Beauty

The superstar Rihanna’s foundations are widely considered to be among the top foundations on the market. Fenty Beauty Pro Filt’r Hydrating Longwear Foundation is usually $55, but it’s on sale right now, so it costs only $23.50. Moreover, shipping to Canada is free for orders above $100, which is quite a bargain.

Still, without this discount, the prices of Il Makiage and Fenty Beauty are almost the same. Now let’s see how these products compare. Fenty Beauty offers 50 shades, just like the Il Makiage Woke Up Like This foundation.

Although there isn’t a match quiz for Fenty Beauty, you may schedule a virtual consultation, so that you get matched by the company’s advisers. You may also use your camera to virtually match the shade on the website, which we found to be a neat feature.

The product delivers medium to full coverage. This means you don’t get to choose the coverage you want, which is an option Il Makiage offers. All in all, both products are lightweight and contain ingredients that are gentle to the skin.

Other Products: What Else Does Il Makiage Offer?

There is more to Il Makiage makeup than the Insta-famous foundation. Everything from products for your face to lips and eyes – Il Makiage has got you covered.


Apart from the foundation, another standout face product is Il Makiage’s concealer, which has received stellar reviews so far. As Il Makiage specializes in decorative cosmetics, it doesn’t offer skin-care products like moisturizers.

If you’re interested in this type of product, you can check out some skin-care companies, such as JLo Beauty, which has also received excellent reviews. Additionally, we recommend checking out the Hanacure face mask, so you can enhance your skin care routine.


To complete your look, you can also choose one of Il Makiage’s lipsticks, lip glosses, lip crayons, lip liners, lip palettes, or lip creams. We should note that the colour choices aren’t that abundant, but the ones that are featured are quite striking. A standout product from this category is the Lip Slip lipstick which comes in 19 colours.


When it comes to the eyes, there is everything from eyeshadow palettes and mascaras to eyeliners and false eyelashes. While there is a solid choice of eyelashes, for instance, we found that there could be more eyeshadow palette options.

Final Verdict: Is the Il Makiage Foundation Worth It?

If you’re in the market for a new foundation, we believe that Il Makiage is definitely worth your time. Not only does it let you choose the type of coverage you want but it makes the shade matching process quite simple, even entertaining. Although the company could make the cancellation process easier and improve the scent of this product, the foundation is one of the best on the market in its price range.


How much does a bottle of Il Makiage foundation cost?

A bottle of Il Makiage Woke Up Like This foundation costs $59. If you subscribe, you may purchase it for $53.75.

Is Il Makiage cruelty-free and vegan?

Il Makiage is cruelty-free, as it doesn’t test on animals, nor does it work with suppliers that do. However, it should be noted that not all the ingredients the company uses are vegan. For instance, some lipsticks contain beeswax.

Is Il Makiage hypoallergenic?

No, Il Makiage doesn’t have any hypoallergenic products.

Where can I buy Il Makiage products?

You can purchase Il Makiage products online, directly from the company’s website. They are also available in the company’s own stores and at Sephora. Our Il Makiage review presents the company’s most talked about product, its foundation. If you decide to purchase it, you can get matched directly on the website as it employs an advanced algorithm, so you don’t have to fear ordering the wrong shade.

il makiage logo reviewmoose

Overall Score: 8.75

Price: $59

Milica Milenkovic
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