Noom Review: Everything You Need To Know About the Weight Loss App

Performance: 8
Ease of use: 8
Design: 7
Price: 4

Overall Score: 7

Price: $199/year

  • Effective weight loss app
  • Highly motivating
  • Easy to install and use
  • Excellent content for managing your health

  • Expensive
  • No automated features or trackers

Have you ever tried to lose weight and failed? If so, you’re definitely not alone. Millions of people around the world struggle with their weight, and many of them have turned to weight loss apps for help.

One of the most popular weight loss apps currently on the market is Noom, so we decided to take a closer look at its features for this Noom review. It could just be effective marketing or a number of vocal fans, but either way, Noom’s user base swears by the app.

So, what is Noom? How does it work? And is it worth your time and money? Read on, as we will answer all those questions, and more.

What Is the Noom Weight Loss App?

As mentioned before, Noom is a weight loss app that promises to help you lose weight and keep it off for good. Noom uses a combination of psychology and technology to help you change your eating habits and modify your overall relationship with food.

While you’ll often see the name “Noom” paired with the word “diet,” it’s important to note that Noom is not a diet per se. Diets are often restrictive and difficult to maintain. The main goal of Noom is to create a balanced meal plan that you can stick to in the long term and expand your menu.

How Does Noom Work?

First, you need to take a quiz to assess your current eating habits. The app takes into account not only the type and amount of food you eat, but also your current shape, gender, age, and lifestyle. It also inquires about your medical history and risks pertaining to certain health issues, including diabetes, heart disease, and more.

After that, Noom will create your personal plan. However, before you receive it, you’ll have to pick one of Noom’s subscription plans. The monthly auto-recurring plan starts at $60, with discounts if you opt for an auto-recurring plan that spans multiple months. The annual auto-recurring plan offers the best value at $199.

Once you subscribe to a Noom weight loss program, you’ll be able to download the Noom app that can be used on both Android and iOS devices.

The app will give you access to a huge food database, as well as other health-related content. Mainly, it will provide you with a customized food plan that fits your weight-loss goals. This plan will include things such as healthy recipes, articles about nutrition and exercise, and more.

On top of the useful app, you’ll also be assigned a coach who will help you throughout your weight loss journey. Your coach will provide support and answer any questions you may have about the program, and you can contact them via the Noom app.

Review of Noom’s Features

Now that we’ve explained what Noom is, it’s time to take a closer look at its features. Here are some things you can expect from the Noom app:

  • A food tracker: This feature allows you to track the food you eat and see how many calories you’re consuming. You can also use the food tracker to track your water and nutrient intake.
  • An exercise tracker: This feature allows you to track your physical activity and see how many calories you’re burning. While it is quite similar to investing in a good smartwatch, here, you’ll have to input the data manually. You can also use the exercise tracker to set goals and create a custom workout plan.
  • Health content: The Noom app provides you with articles, videos, and other content about the Noom diet, health, and nutrition. This content is designed to help you learn more about healthy eating habits and make better food choices.
  • A weight loss plan: As we mentioned before, the Noom app provides you with a personalized weight loss plan that divides all food into three color-coded categories. The green category includes whole grains, fruits, and vegetables, and is often the dominant one in most plans. Then, there are also yellow foods (lean meats and low-fat dairy food) and red foods (red meat and full-fat cheese).
  • A support system: The Noom app provides you with a coach who will help you throughout your journey. You can contact your coach via the app if you have any questions or need support.

What Are the Pros of Noom?

There are a few things we really like about Noom, and we’ll review them here.

First, the app is very user-friendly and easy to navigate. The team behind Noom has done a great job of making an app that is both aesthetically pleasing and functional. It will provide you with easy-to-make yet weight loss-friendly recipes, graphs to help you track your weight loss journey, and much more.

Moreover, we love that Noom doesn’t try to sell you any miracle products or supplements. Instead, the focus is on helping you make sustainable changes to your eating habits.

On top of all that, the app has excellent educational materials to help understand the thought process behind indulging in food and the overall psychology behind what you eat, which is the key to a successful Noom diet plan. These short reads only take a couple of minutes and help you stay motivated over a long period of time – or at least until you hit your weight goal.

What Are the Cons of Noom?

There are a few things we don’t like about Noom. One of those things is the price.

Starting at $60 per month, it’s one of the more expensive weight loss apps on the market. However, when compared to some competitors and other diets’ requirements and considering the long-term subscription discounts, it might be money well-spent.

Next, Noom requires a lot of commitment on the user’s behalf. Not much of it is automated, and users have to report every meal they had manually. According to many user reviews of Noom, this can get quite tedious. It also asks users to weigh themselves every day, which is something few people are comfortable with and can keep up with each day.

However, one of the main drawbacks of Noom is that it doesn’t offer to help with food preparation or create a long-term food plan. Few people have the time or the willpower to plan and cook their meals each day. In the age of subscription-based meal plans that arrive at your doorstep, Noom’s recommended percentage of different types of food doesn’t quite justify the subscription price.

Some users are also not entirely satisfied with the coaches, especially when Noom’s cost is taken into consideration. Some said that the weekly check-in hadn’t felt personalized and was not very effective.

Does Noom Work?

So, pros and cons aside, most people are interested if Noom actually works. Essentially, this depends entirely on you and how committed you are to your weight loss journey. However, Noom advertises that 64% of their users lose 5% or more of their excess weight through the program.

The actual customer reviews of the app are mostly positive and are in support of Noom’s efficacy. Looking at the Noom app reviews on the App Store and the Play Store, it has average ratings of 4.7 and 4.3 stars, respectively.

Many have said the app certainly changed their relationship with food, and that overall, using it was a unique and life-changing experience. While many weren’t overly satisfied with the support they’d received from their coaches, they appreciated the ease of use and the variety of content in the app.

The Bottom Line

All in all, Noom is a great weight loss app with some excellent features. The personalized plan, the support system, and the educational materials are all top-notch and can help you lose weight effectively. However, Noom’s price may be steep for some, and the app requires a lot of commitment from the user.

Additionally, it doesn’t offer much in terms of meal planning or prepping, which can be discouraging for some people. But overall, Noom is a great option for those looking to lose weight and get healthy.


How much is Noom for a year?

Noom costs $60 per month, but the yearly subscription is $199.

What's the average amount of weight people lose using Noom?

On average, Noom’s customers reported a weight loss of 1-2 pounds (0.5-1 kg) per week. While this depends heavily on the individual, some have reportedly lost up to 20 pounds (over nine kg) in the first month.

How does Noom help you lose weight?

The app offers a lot of helpful tools and resources to help you lose weight. With Noom, you can review your progress easily, and you gain access to its excellent educational materials on the psychology of food and weight loss

What are the side effects of Noom?

There are no reported side effects of using Noom. However, as with any weight loss program, it is important to speak to a doctor before starting in order to make sure the program is right for you and doesn’t pose a health risk.

Noom logo

Overall Score: 7

Price: $199/year

Milica Milenkovic
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