Yokohama Tires Review for Avid Canadian Drivers

Durability: 9
Technological Innovations: 10
Handling: 10
Noise: 8

Overall Score: 9

Price: From $69.36

  • Fuel-efficient
  • Environmentally friendly
  • Models for sports cars
  • Value for money
  • Exemplary manufacturer reputatio

  • Some models have a shorter tread life than advertised 
  • Not very quiet

If you’re on the market for a set of quality, eco-friendly tires, then you’ve come to the right place! Yokohama has countless models for passenger cars, SUVs, trucks, buses, and high-performance motorsport vehicles. 

According to many Yokohama tires reviews, they’re among the best regarding value-for-money due to their technologies and innovations.

Yokohama Tires Reviews — About the Brand

Knowing that 81% of Canadians are willing to pay more for a trusted brand, we understand the importance of a company’s history and reputation. And this tire manufacturer does not disappoint.

The Yokohama Rubber Company was founded in Japan in 1917, becoming the second Japanese tire company after Dunlop tires. In recent years, it has expanded its operations outside of Japan to include China, Thailand, India, Russia, and the US. 

With 120 companies worldwide and a workforce of over 20,000, Yokohama is presently the seventh-largest tire maker and at the forefront of tire technology.

Additionally, it was the first Japanese tire firm to receive ISO9001 accreditation as a quality-assurance model company in design, manufacturing, development, installation, and related services.

Yokohama Tires Review — Different Types

Yokohama tires provide the ideal combination of safety, comfort, and all-around high performance, making them the tire of choice for millions of drivers worldwide. 

So, whether you’re looking for the best winter tires, a reliable all-season brand, or a set of all-terrain tires to hit the trails, Yokohama’s got you covered. 

Here’s a list of what they have to offer:

  • Yokohama truck tires(GEOLANDAR®, PARADA SPEC-X®, YK-HTX®)
  • Yokohama winter tires (V905 BLUEARTH® WINTER, Yokohama ICEGUARD® tires)
  • Yokohama commercial tires
  • Yokohama mud tires (M/T G003, A/T G015, X-AT, X-MT)
  • Yokohama all-terrain tires (A/T G015)
  • Yokohama all-season tires (ADVAN SPORT® A/S+, AVID line)
  • Yokohama Geolandar tires (CV® G058, A/T G015, H/T G056, G055, M/T® G003, X-CV® X-MT®, X-AT®)

Yokohama Tires Review for Canada Key Features

Yokohama tires offer quality and durability with an extended tread life and enhanced fuel efficiency thanks to the company’s excellent production standards, irrespective of the size or model.

Comfort and Durability

These tires are long-lasting while still delivering consistent and dependable performance. Whether driving on a highway or off-road, every Yokohama tire we’ve assessed was tough, durable, and guaranteed to handle pretty much everything we threw at it.

Yokohama tires reviews confirm that they come with a 50,000-mile tread warranty and a 30-day trial period to ensure customer satisfaction. The brand also features a 4-pitch tread design that reduces road noise.


This Japanese firm excels at designing tires with exceptional handling. Its racing heritage has influenced technological advancements and tire compounds that have improved overall traction and vehicle control.

Many Yokohama tires review notes that the ADVAN all-season series is ideal for car enthusiasts and intended explicitly for tuner and luxury cars. Their asymmetric tread design provides quick handling, and the large shoulder blocks cling to the surface of the road during high-speed cornering. 

Plus, Yokohama’s all-season tires have wide circumferential grooves, 3D adaptable sipes, and other features that help them grip wet and slick surfaces, including light snow.


Yokohama tires reviewed in Canada point out that the company is eco-friendly and trying to cut the fuel costs for its own business and its customers. Therefore, it has developed a fuel-efficient tire dubbed “AVID” to help you save money at the gas pump.

The company uses sophisticated materials and technological manufacturing processes to design fuel-efficient tires. Their construction is less resistant to the effects of gravity and friction, resulting in a higher number of spins without consuming too much fuel.

So, due to several unique features and technologies, all Yokohama performance tires offer lower rolling resistance and, thus, higher fuel efficiency.

Technological Innovations

Yokohama has developed and released many highly innovative designs and products. The tire manufacturer is considered a pioneer of the industry and has designed several notable advancements, including:

  • Materials that use less petroleum in their production and are easily recyclable.
  • The W-speed winter tire can withstand the worst winter conditions, allowing enthusiasts to travel at high speeds without fear of losing control.
  • It was the first tire company to use Nanotechnology in its products. Yokohama developed a proprietary compound that can perform at various temperatures, reducing energy loss.

This experienced tire company uses technologies that help its product consistently perform well when stopping, accelerating, and cornering. In fact, most Yokohama tires reviews agree that every tire Yokohama offers is reliable, with exemplary all-around performance.

Environmental Sustainability

Recycling is not only a vital process for Canadians but also for our planet and our future. Therefore, you will love that Yokohama is committed to environmental sustainability both in its products and manufacturing facilities.

The firm assesses its products based on four environmental requirements:

  • recycling of resources
  • global warming prevention
  • conserving resources
  • comfort and safety

Yokohama has managed to achieve a balance between outstanding performance in all road conditions and environmental and social responsibility. In fact, one of the things we like best about Yokohama tires is the company’s commitment to lowering its carbon footprint.

Furthermore, the CDP, an independent worldwide environmental impact non-profit organization promoting a sustainable economy, selected Yokohama Tire Corporation for its 2019 Climate Change A-List. 

Additionally, the Yokohama Forever Project was launched in 2007 to plant 500,000 trees to advance sustainable practices that reduce CO2 emissions. 

So far, to help offset its carbon footprint, the company has planted nearly 1.3 million trees at its numerous production plants and sales locations across the world. 

Creating environmentally friendly tires without compromising some part of the performance is challenging, but Yokohama has done just that. 


Similar to purchasing any brand of new tires, the cost of Yokohama tires will depend on the model, make, and size that you need. Generally, they can range anywhere from around $85 to $450 per tire.

Furthermore, if you’re looking for large off-road or Yokohama winter tires, the price will likely be a bit more than it would for standard all-season or summer tires.

Plus, according to a Yokohama snow tires review, the AVID Ascend (T) came in second place in a 2016 Consumer Reports survey comparing all-season tires cost versus longevity. Even though the tire costs $93, it can last up to 85,000 miles.

Are Yokohama Tires Good Compared to Its Competitors?

Yokohama tires are indeed exceptional. But how do they compare to their competitors? We’ll take a closer look below.

Yokohama Vs. Michelin

We compared two all-season brands, the Yokohama YK740 GTX and Michelin Defender. Both performed satisfactorily in light snow. However, neither was very effective in extreme winter conditions with heavy snow and ice.

The Yokohama YK740 GTX provided unsurpassed traction on dry pavement. While the Michelin Defender, on the other hand, offered superior cornering performance.

In terms of Yokohama vs. Michelin tires noise, Yokohama tires substantially decrease noise when driving. However, Michelin Defender tires aren’t as quiet.

The YK740 GTX has a 30-day trial satisfaction guarantee and a 65,000-mile warranty. The Michelins come with a tread life warranty of six years or 70,000 miles.

Yokohama Tires Vs. Bridgestone

Here, we have compared the Yokohama Geolandar and Bridgestone Dueler. Both all-season tires are built for light to medium trucks or SUVs and perform incredibly on dry roads, with the Bridgestone Dueler taking a slight lead. 

Yokohama tire ratings show that the Geolandar has superb traction in dry and wet road conditions. Moreover, both the Bridgestone Dueler and the Yokohama have excellent wet footing, with the Bridgestone Dueler again performing slightly better.

Bridgestone tires are typically quiet, though this varies by model. However, the company employs Resonance Noise Attenuate silencer grooves to improve ride quality and ensure a calm trip.

Our Yokohama Geolandar tires review finds that these tires are whisper-quiet at low speeds. However, like most larger tires, they can be a bit noisy at higher speeds.

Yokohama Tires Vs. Goodyear

Both brands have similar ratings. Goodyear is a significantly larger corporation than Yokohama, and it manufactures tires for a wide range of applications and vehicles.

Which one you should choose is primarily determined by your intended use. Both Yokohama and Goodyear provide tires that operate effectively on various surfaces. 

Goodyear has a long history of producing tough tires, while Yokohama has various ideal models for performance and sports cars.

Continental Tires Vs. Yokohama

Continental and Yokohama appear to be catering to opposite ends of the market. Continental provides comfort, modest performance, and safety to the client, while Yokohama serves the fuel-efficient and environmentally conscious motorist.

Both brands are likely to be safe choices for the ordinary motorist in a city. However, our review of Yokohama tires revealed that the company has a smaller range for compact cars and a lower overall price. 

At the same time, Continental has a broader selection of tires with a performance edge and a slightly higher price for some models.


Yokohama is a Japanese tire company that’s been creating some of the most innovative tires for over a century. It’s known for building quality, long-lasting products for everyday drivers as well as high-performance models for motorsports teams. 

So, what are you waiting for? If it’s time to replace your old ones, you can order your new set of Yokohama winter tires in Canada online now. We’re sure that you won’t regret it.


Where are Yokohama tires made?

Yokohama is a Japanese tire company with over 100 years of experience! However, to keep up with ever-increasing demands, they now have manufacturing facilities in China, Russia, Thailand, India, the Philippines, and the US.

How long do Yokohama tires last?

Yokohama tires are built to last, but even the highest quality tires wear out. So, it’s critical to inspect your tires at least once a month to ensure proper performance and longevity.

That being said, many Yokohama tires reviews indicate that the company offers warranties of between 25,000 and 85,000 miles, depending on the make or model.

Please remember that it’s time to replace your tires when the tread is worn to 2/32” (1.6mm).

Where are Yokohama Geolander tires made?

Although Yokohama has many manufacturing facilities around the globe, the majority of Geolander tires are being built in Thailand as well as in Japan and the Philippines.


Overall Score: 9

Price: From $69.36

After teaching for 8 years, Damjana found a new challenge — writing. With her academic background in the English language, doing research and writing is always fun and enjoyable. In her spare time, she loves binge-watching TV shows, especially crime documentaries, or spending time with her dogs.

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