Alibaba Statistics From a Canadian Viewpoint

From his tiny apartment in China, former English teacher Jack Ma brought together a team of 17 eCommerce enthusiasts to create Alibaba. Over the years, it has grown into a billion-yuan global empire currently engaged in technology, online retail, and eCommerce. In this article, we’ll showcase the latest and most important Alibaba statistics focused on the Canadian market.

So, if you’re interested in learning about the key trends and latest Alibaba figures in Canada, keep on scrolling.

Top 10 Alibaba Statistics for 2022 – Editor’s Pick

  • Alibaba Group generated 67% of revenue from its domestic commerce retail sector in Q2 2022.
  • Billionaire Joseph Tsai, the Taiwanese-Canadian Alibaba co-founder, is the platform’s third-largest shareholder.
  • In Q3 2021, Alibaba had 1.28 billion users.
  • The platform generated a whopping US$125.17 billion in 2021.
  • During July 2021, 3.21% of Alibaba traffic came from Canada, Alibaba statistics uncovered.
  • Over 30 businesses from Canada were selling their merchandise to the Chinese via Alibaba in 2017.
  • On the Alibaba website, Canada was the second-biggest seafood exporter after China in 2019.
  • Alibaba made headlines in Canada when it sold 100,000 Canadian lobsters on Singles Day 2014.
  • On Singles Day in 2020, Canada was among the top 10 countries placing orders.
  • Alipay made its debut in Canada in 2016.

General Alibaba Trends

To understand the latest trends in Canada, first you should be aware of what the stats and facts reveal worldwide. So, let’s begin with some of the most important global trends that pertain to Alibaba so as to be able to contextualize Canada-specific findings a bit later.

1. Alibaba statistics from company revenue for the second quarter of 2022 revealed that 67% of Alibaba’s revenue stemmed from its domestic commerce retail sector.


Moreover, 9% of overall revenues came from Alibaba Cloud computing, 6% from Cainiao Network logistics services, and 5% from international online sales during that period.

2. In 2022, Alibaba Group Holding has 254,941 full-time employees.


What is fascinating is how steadily Alibaba’s number of employees has been growing year by year, from “only” 36,450 in 2016 to 101,958 in 2019, reaching 254,941 in 2022.

If you’d like to embark upon a career at Alibaba, you are in luck — Canadians can apply any time! Just head to the official website to learn more about the fantastic opportunities this online wholesale marketplace offers to potential Alibaba employees.

3. The Alibaba number of users in the third quarter of 2021 reached 1.28 billion.


As the largest eCommerce company in China, Alibaba boasts 979 million annual active consumers domestically. Moreover, when it comes to the international market, Alibaba facts reveal that there were 301 million active users during that same period.

4. In Q2 2016, Alibaba’s mobile monetization rate was 2.8%, exceeding the 2.78% non-mobile rate of monetization.

(Business Insider)

According to facts that pertain to 2016, there was a considerable increase in the Alibaba monetization rate. In fact, Alibaba continued to succeed in increasing engagement and user growth by improving user experience. As a result, the company’s mobile revenue reached 2.8% of its total mobile gross merchandise value.

5. According to Alibaba numbers, the platform generated a fantastic US$125.17 billion in 2021.

(Companies Market Cap)

Alibaba Group revenue profits have seen a substantial boost owing to the rapid growth of the online shoppers’ segment during the pandemic and in its wake. Based on the revenue figures, 2020 turned out to be a lucrative year for Alibaba. As a matter of fact, its annual revenue was US$91.68 billion, which represented a visible jump from US$70.49 billion in 2019.

6. Alibaba Cloud services are now available in Germany, bringing the total number of regions it serves to 27.

(Alibaba Cloud)

Mid-2022, Alibaba Cloud launched its third data centre in Germany as one of its innovation initiatives that cater to more and more customers across Europe.

With this new centre in Frankfurt, Alibaba Cloud offers its services to 27 regions worldwide. This makes Alibaba the third provider in the global IaaS market and the leader in the Southeast Asia market.

7. Alibaba aims to achieve carbon neutrality by 2030.


With Alibaba demographics indicating that customers are becoming more concerned with environmental issues, the announcement made by Alibaba’s senior management that the company’s objective is to attain carbon neutrality by 2030 was well-received.

The envisaged reductions will concern direct emissions as well as indirect ones that come from heating or consumption of electricity. Owing to such an approach, Alibaba’s future certainly looks bright!

Alibaba Statistics Canada

Finally, here we are, the Alibaba figures for our Canadian readers. Although the Canada-centric information on this topic was not that easy to find, we at ReviewMoose did our best to provide you with the latest data. Sit back, and enjoy.

8. In July 2021, 3.21 percent of Alibaba traffic came from Canada.

(Wall Street Zen)

Facts on Alibaba users in 2021 revealed that United States citizens brought in the most traffic on (17.12%), followed by China (16.75%) and Russia (3.67%). UK was behind Canada, accounting for 2.96% of Alibaba traffic that month.

Now, let’s compare Alibaba traffic to eBay. Namely, just 1% of eBay traffic arrives from Canada.

9. In 2017, over 30 businesses from Canada were selling their merchandise to the Chinese via Alibaba.

(Financial Post)

Fast forward to 2020, when there were more than 1.2 million medium-sized and small businesses in Canada. This certainly paves the way for rapid growth of this kind of cooperation between Canadian offline merchants and Alibaba, with the objective of bringing their goods closer to the Chinese eCommerce market.

Alibaba statistics in Canada unveiled that Canadian companies selling merchandise were vitamin manufacturer Jamieson, apparel retailer Lululemon, footwear retailer Aldo, and Clearwater Seafoods.

10. In 2017, around 3,600 small businesses attended Alibaba’s Gateway Canada conference to learn about business prospects in China.


Alibaba president Michael Evans claimed that many Chinese people were thinking of visiting Canada to shop here or discover the country’s landscapes. That’s why management attempted to boost Alibaba trade statistics by fulfilling this unmet need for Canadian goods.

Evans further added that Jack Ma’s intention with Alibaba was always to reach international consumers, consequently increasing Alibaba market share.

11. In 2014, Alibaba made headlines in Canada when it sold 100,000 Canadian lobsters in one day, Alibaba Singles Day sales numbers show.

(Financial Post)

If you don’t already know, Singles Day is a Chinese version of Valentine’s Day that has expanded to become the planet’s most significant online shopping day. In case you’re wondering, this fabulous day is celebrated on November 11, raising Alibaba’s annual revenue considerably.

12. On Alibaba’s website, Canada was the second-biggest seafood exporter after China in 2019.


According to the Alibaba statistics team, more Canadian items were planned to be sourced, including live seafood (clams, shrimp, lobster), wine, maple syrup, and blueberries.

In reality, the interest was so great that Alibaba Group opened its very first Canadian office in May 2018 in Vancouver.

13. Joseph Tsai, the Taiwanese-Hong Kong-Canadian Alibaba co-founder, is the platform’s third-largest shareholder.

(Investopedia, Forbes)

According to facts about Alibaba and world’s most prosperous individuals in 2022, Alibaba’s co-founder and Executive Vice Chairman, Tsai, currently boasts a net worth of US$8.1 billion. In fact, Tsai holds 1.4% of the outstanding stock, preceded by Jack Ma.

Here’s a bonus fact for you: Tsai is among the wealthiest billionaires in Canada.

Interesting Facts About Alibaba

Read on to find out the most amusing facts that come from the online shopping sector and regard Alibaba’s presence on the Canadian market.

14. Merchants in Canada can sign up for Alibaba as a Gold Supplier or as a Free Supplier.


Here are some Alibaba quick facts for you: If a Canadian merchant signs up as a free supplier, they can list up to 50 items online and use the platform to find potential customers.

If the merchant chooses to sign up as a Gold Supplier, they can pick between membership packages called Standard or Premium (prices range from $3,999 per year to $5,999 per year).

15. On Singles Day in 2020, Canada was among the top 10 countries placing orders.

(Campaign Asia)

Alibaba fun facts revealed that the US was the country that put in the most orders on Singles Day 2020, followed by Russia, France, Malaysia, Singapore, and Spain. When it comes to Alibaba sales statistics, by 12:35 a.m., 13 brands had reached US$150 million in sales on that day.

16. In 2016, Alipay made its debut in Canada.


Besides simplifying the life of merchants who use Alipay to sell to active buyers in China, the service might also increase in-person sales. In 2016, companies in Canada exported over US$19 billion worth of products to China, only preceded by the United States.

In 2017, Alibaba facts revealed, Alipay payment services were accepted by over 700 merchants in Canada, including Lululemon, Aldo, Canada Goose, and Viva Naturals.

17. In 2017, Paytm, the financial technology and payment system company backed by Alibaba, announced its entry into the Canadian market.

(First Post)

According to Paytm, Canadians would be able to pay for cable, water utility bills, mobile phone bills, and gas online for the first time. In addition, Alibaba facts indicate that Canadian consumers would be able to use the application to pay property tax and insurance.

Paytm also added that the application would be available for Canadian users on iOS and Android.

Closing Thoughts

What makes Alibaba Group so successful is that the company has made it easy for everyone globally, including Canadians, to sell or buy anything online via AliExpress and In our article, we focused on the trends in Canada. Hopefully, these Alibaba statistics will prove useful.

Although Canada-centric information on Alibaba is scarce on the web, we did our best to provide you with quality content that speaks to the impact this eCommerce giant has made in the past decade.


Is Alibaba bigger than Amazon?

No, Alibaba is not bigger than Amazon. In fact, Amazon’s market capitalization is a whopping US$1.5 trillion, compared to Alibaba’s US$640 billion. Not only that, but Alibaba revenue is usually less than a third of Amazon’s. So, even though it’s called “Chinese Amazon” by many, Alibaba has still not succeeded in surpassing its rival.

Does Alibaba sell fake?

When shopping online, you may come across some fake items on Alibaba. However, this is generally true for all similar platforms.

How does Alibaba make money?

In essence, Alibaba makes money by collecting fees from vendors who sell on the website. Furthermore, earns revenue via commissions on purchases.

Is Alibaba the world’s largest retailer?

No, the number one spot for the planet’s largest retailer goes to the US-based Walmart with total revenues of US$519.94 billion in 2021. follows with US$280.52 billion in total revenues during that same year. Alibaba only comes after the German Schwarz Group and Aldi.

How many products does Alibaba sell?

The exact number of items sold on Alibaba is not specified. However, the platform has over 2.8 million supplier storefronts and over 5,900 categories of products, Alibaba statistics revealed.


Milica Milenkovic
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